Pure Imagination MUSIC FESTIVAL 

Pure Imagination is a festival of music, wonder and breathtaking beauty. 

Our mission is to bring diversity of sound and culture to a picturesque, inspiring outdoor setting.  With an eco-friendly focus, a curated and diverse line-up, Pure Imagination is a unique music festival marrying soundscape and landscape while leaving limited impact on the gorgeous topography of the region. (including Prescott, AZ, Prescott Valley, AZ and Chino, AZ). 

See our awesome 2022 line-up below.


Set time Artist
1pm – 1:30pm The Talbott Brothers
2pm – 2:30pm Stephy Leigh & The Lullaby League
3pm – 3:40pm Phantom Planet
4:10pm – 5pm Ponderosa Grove
5:45 – 6:30pm Fantastic Negrito
7:15pm – 8pm Nikki Lane
9pm – 10:30pm Dawes


Set time Artist
1:30 – 2pm The Cross-eyed Possum
2:30 – 3pm Walt Richardson
3:40 – 4:10pm Chateau Chateau
5pm – 5:45pm Katie Pruitt
6:30pm – 7:15pm Rising Appalachia
8pm – 9pm Talib Kweli



Los Angeles based rock band Dawes, sets a tone all its own. With the crunchy chordal cadence that brings their Laurel Canyon sound into being, Dawes delivers rootsy, guitar-based rock. Dawes began their journey in the San Fernando Valley back in 2009, it was  the year of the Ox, but don’t be fooled, these guys are No Bulls#$t. Having  played with, for, and against some of rock’n roll’s most illustrious icons, the  merry men have picked up more than a few things when it comes to sticking  around and what it means to be a true BAND.

Talib Kweli

Talib Kweli


After nearly 20 years of releasing mesmerizing music, Talib Kweli stands as one of the world’s most talented and most accomplished Hip Hop artists. Whether working with Mos Def as one-half of Black Star, partnering with producer Hi-Tek for Reflection Eternal, releasing landmark solo material or collaborating with Kanye West, Pharrell Williams, Just Blaze, J Dilla, or Madlib, Kweli commands attention by delivering top-tier lyricism, crafting captivating stories and showing the ability to rhyme over virtually any type of instrumental.

Fantastic Negrito

Fantastic Negrito


When you listen to Fantastic Negrito, you’re invited to hear the story of life after destruction. Each song is a real story about a musician from Oakland who experienced the highs of a million-dollar record deal, the lows of a near fatal car accident that left him in a coma, and is now in the midst of a rebirth that took him from the streets of Oakland to the world stage.

Rising Appalachia

Rising Appalachia


As world travelers for nearly two decades, Rising Appalachia have merged multiple global music influences with their own southern roots to create the inviting new folk album, Leylines. Remarkably the band has built its legion of listeners independently — a self-made success story that has led to major festival appearances and sold-out shows at venues across the country.

Nikki Lane

Nikki Lane


Nikki Lane’s stunning third album Highway Queen sees the young Nashville singer emerge as one of country and rock’s most gifted songwriters. Co-produced by Lane and fellow singer-songwriter, Jonathan Tyler, this emotional tour-de-force was recorded at Matt Pence’s Echo Lab studio in Denton, Texas as well as at Club Roar with Collin Dupuis in Nashville, Tennessee. Blending potent lyrics, unbridled blues guitars and vintage Sixties country-pop swagger, Lane’s new music will resonate as easily with Lana Del Rey and Jenny Lewis fans as those of Neil Young and Tom Petty.

Katie Pruitt

Katie Pruitt


Acclaimed singer, songwriter and musician Katie Pruitt is in the midst of a series of breakout years following her widely acclaimed, 2020 debut album, Expectations. Co-produced by Pruitt and her close friend Mike Robinson, the record finds Pruitt exploring complex emotional ground, covering topics such as mental illness, toxic relationships and the frustraton and difficulties of growing up gay in the Christian South.

Phantom Planet

Phantom Planet


Phantom Planet, the Los Angeles band responsible for four albums of energetic and diversified alt rock; and are known for writing anthemic hits like “California,” – the infectious theme of the popular four-season TV series The O.C; the vibrant fan favorite, “Do The Panic” and the gritty, punk-propelled “Big Brat”.

A band known for their wildly exciting shows with deep fan engagement – many found Greenwald literally hanging from the rafters of the venue to entertain the masses on more than one occasion. Having toured with No Doubt, Incubus and many others, Phantom Planet quickly earned the fans’ staunch loyalty through a combination of stellar musicianship and their compelling material.

Ponderosa Grove

Ponderosa Grove


Ponderosa Grove is a collaboration of award-wining singer/songwriter Candace Devine, Drew Hall, and Joshua Taylor. They play often as an acoustic trio or in various set ups all the way to a 9-piece band with a horn section.

The Talbott Brothers

The Talbott Brothers


The Talbott Brothers are an alternative—indie-pop duo that combine honest songwriting with down-to-earth messages that prove to be prevalent in today’s world. Originally from Imperial, Nebraska, they now call Portland, Oregon home. The duo comes back to the stage nationally in 2022 with the full band that will spotlight an evolving new sound on stage. 

Chateau Chateau

Chateau Chateau


The band has often been noted for their colorful, flamboyant, and party-like vibe that is best on display in their wild and freaky performances. Despite this festive atmosphere surrounding the band, you can find a much darker, sobering, and visceral imagery in their lyrics, as they frequent the deep end of subjects like mental illnesses, addiction, and queer identity.

Walt Richardson

Walt Richardson


Having started as a street musician and working his way up to world tours, Richardson has been celebrated as an inductee into Arizona’s Music and Entertainment Hall of Fame. 

Ponderosa Grove

Stephy Leigh & the Lullaby League


Stephy Leigh’s unique voice has been compared to the likes of Dolly Parton, Brandie Carlile, Wanda Jackson and Gillian Welch. With their 3-part harmonies, mariachi-style trumpets and a driving rhythm section, Stephy Leigh & the Lullaby League is proud to represent Prescott, Arizona’s ever-growing Americana-folk music scene. The band is currently booking for the spring and summer touring season. Their latest EP, “Happy Birthday You Fool,” is out now.

The Cross-Eyed Possom

The Cross-Eyed Possum


The Cross-Eyed Possum is an Arizona based band that plays original blues rock, acoustic, and jazz music. They recently released a new album, Worn Down Car.

Located in Prescott, AZ. Watson Lake Park is in the breathtaking high desert of Northern Arizona with moderate and inviting seasons, clean air, stunning lakes, the Granite Dells and out of this world natural landscapes. 



Located just 4 miles from Prescott, this beautiful lake is an oasis when you are looking to escape the desert heat. This spectacular blue lake is surrounded by granite boulders and hiking trails. 

Parking & Shuttles

Parking at the festival is limited and pay-to-park. Shuttles are free and we have arranged transportation to and from various parking locations in the area. 


Become a Market Vendor

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Become a Volunteer

Become a Sponsor


Want to Talk About Something Else?

Frequently Asked Questions

FAQ Items

Are refunds available if Pure Imagination is postponed or canceled?

If the festival is postponed or cancelled your festival passes will automatically be
honored at the rescheduled date. Should you be unable to attend the new date, refunds
will be offered within 30 days of the announced rescheduled date. If the festival is
canceled, your festival passes will be refunded directly through our ticket vendors. We
cannot verify the policies of any third-party ticket resellers.

Will you be posting set times in advance?

Yes. Set times will be posted on the Pure Imagination website a couple of days before the festival.

What's the best time to arrive?

You should definitely plan to arrive early to be on the safe side. Doors open at 11 a.m and the festival begins at noon.  There is a single lane in and out of the festival so please plan accordingly. For the easiest and fastest arrival and departure, plan on using our shuttle system. Or, purchase VIP parking and Carpool, carpool, CARPOOL! 

What time does the festival end?

Pure Imagination will run from 12:00 pm – 11:00 pm on Sat May 21st.

I'm coming to the festival from out of town where can I stay?

We have limited on-site camping reserve your space here. Additionally, the area has many hotels in Prescott and Prescott Valley as well as nearly limitless camping available in the surrounding areas!

Is there an age limit/rule?

No. The festival is all ages.

(Must be 18 to rent a camp site – limited availability)

What will the weather be like?

Prescott generally enjoys very comfortable weather in May. Check the forecast here!

Are any safety measures in place for the festival?

Pure Imagination is following the safety measures outlined by the City of Prescott and is in contact with the Yavapai Department of Health.

What Items Are Not Allowed at the Festival?

  • Glass Containers

  • Chairs with Canopies

  • Sun-cover structures or other tents on the field 
  • Outside Food & Beverages

  • Drones, Unmanned Aircraft Devices & Remote Controlled Vehicles

  • Alcoholic Beverages & Illegal Substances

  • Animals on the field (leashed animals including service animals are permited in camping areas and around the parimeter/designated areas).

  • Professional Cameras – DSLR cameras or those with a removable lens are not allowed.
  • Fireworks

  • Laptop Computers

  • Radios

  • Laser Pointer Devices

  • Noisemakers

  • Bags are permited, but subject to search
  • Selfie sticks, sticks or poles

  • Video Cameras

  • Monopods and Tripods

  • Weapons – Absolutely no knives, box-cutters, firearms, etc.

Can I get press/photo passes?

Photo Passes will be distributed at the discretion of the Pure Imagination Festival and cannot be specifically requested as part of your press application. We will provide syndicated photos from our on-site photographers for use.


Please contact:  For all requests email mackenzie@furtherwest.com, all passes will be distributed at the discretion of Pure Imagination Festival.

Are you hiring workers, volunteers, etc for the event?

Yes! Please complete our Partner Application and we’ll be in touch!

How do I become a food vendor ... or a non-food vendor?

Please complete our Partner Application and we’ll be in touch!

I bought my tickets from a friend/other - are they valid?

Only passes you originally purchased through Pure Imaginations official ticketing partners can be guaranteed as valid.

Do not buy passes from an unauthorized 3rd party or scalper. We will not offer customer service, authentication or support for any passes purchased through any unauthorized 3rd parties.

Scalped passes are subject to cancellation at any time without warning.

Can I give my tickets to a friend? How?

Sure! Send your confirmation email/tickets to your friend when it arrives.

(You will still show up in our records as the original purchaser. That can’t be changed.)

Are payment plans available? Can I divide my order into multiple payments?

Yes, payment plans are available at time of purchase through our ticketing platform.

Can I use a debit card for purchase?

We recommend using an actual credit card, not a debit card. If you are using a debit card, make sure you know your daily withdrawal limit. If you exceed that amount, your card may be rejected and order lost. Contact your bank to inquire about your debit card limit.

Is my only option to have tickets emailed? Can I pick them up somewhere?

Emailed ticketing is the only option available.

Can someone else pick up my order at will call?

Only the original purchaser can pick up the order. No alternate name changes or pick-ups allowed. A valid photo ID, order number and the credit card used to place your order are required at the time of pick up.

Can I get a refund for my Pure Imagination ticket?

As a reminder, all sales are final, absolutely no refunds

How do I sign up for Pure Imagination Announcements and Updates?

Thank you for your support!  Sign-up to receive updates!

Bike Parking

Dedicated bike parking will be located near the festival’s main entrance. Remember to bring your own lock as they will not be provided!

Do Kids Get Free Admission?

7 and under get in for free with a ticketed adult. 

Wheelchair Accessibility

The venue is navigable for people with mobility disabilities. The event is held on grassy terrain with concrete paths around the show. The park has paid parking with some handicap parking throughout the park. We encourage all guests with mobility disabilities to utilize personal forms of transportation, including wheelchairs and scooters. We will not be providing wheelchair or scooter rentals.

Additional Services

  • ATMs & Concessions:we are a cashless festival – If assistance is required, please confer with an event staff member.
  • First Aid: We have several First Aid locations throughout the venue, noted on the event maps and mobile app. Professional medical staff can help you with your medical needs at these locations.
  • Water Refill Stationswe will have refill stations available. We recommend you bring a refillable water bottle so we can keep our event as sustainable as possible and you can keep hydrated. Please try to keep up with your water bottles, our event is most sustainable when your items return home with you!

2023 Festival Sponsors 

Please support the Pure Imagination Festival sponsors!

El Gato Azul and Pure Imagination Logo Colab
Bucky's Casino
Forest Villas Pure Imagination Logo
Yavapai Title Agency
Bill's Pizza
Quality Maytag Logo
Peregrine Book Company Logo