Pure Imagination Music Festival

Pure Imagination is a festival of music, wonder and breathtaking beauty.

Join us Saturday, May 20th as Pure Imagination brings diversity of sound and culture to a picturesque, inspiring outdoor setting.  We set the stage, together we bring the vibes! Don’t miss 2023 with an eco-friendly focus, a curated and eclectic line-up, Pure Imagination is Arizona’s most unique music festival marrying soundscape and landscape while leaving limited impact on the gorgeous topography of the region and Prescott’s remarkable Watson Lake.

Festival Location

The Granite Dells

Unparalleled Beauty

Located in Prescott, AZ. Watson Lake Park is in the breathtaking high desert of Northern Arizona with moderate and inviting seasons, clean air, stunning lakes, the Granite Dells and out-of-this-world natural landscapes.

Parking & Shuttles

Parking at the festival is limited and pay-to-park. Shuttles are free and we have arranged transportation to and from various parking locations in the area. Buses start running at 11:00 am and run approximately every 30 minutes.

C-A-L Ranch Stores

Parking and pick up in the C-A-L Ranch lot – 1048 Willow Creek Rd

Espire Sports (Prescott Gateway Mall)

Parking and pick up in the Espire Sports (formerly Sears) parking lot – 3400 Gateway Blvd

Yavapai College

Parking and pick up in lots A & B – 1100 E Sheldon St.

Thank you to all sponsors and participants who made our 2022 festival a huge success!

2022 was Epic! Can't wait to see you in 2023!


Attention Vendors

Our Vendor Village, hosted by Prescott Night Market, is now closed. for the 2023 festival! 

Become a Market Vendor

Become a Food Vendor

Become a Volunteer

Become a Sponsor

General Inquiries