THANK YOU FOR ATTENDING PURE IMAGINATION FESTIVAL 2025!

BECAUSE OF YOU WE HAD A WONDERFUL FESTIVAL! - Wait til you see what's cookin next!

We’re on the road to 2027 please check back for updates and follow our socials

Pure Imagination is a festival of music, wonder and breathtaking beauty.

Save the Date! Pure Imagination returns Saturday May 17th, bringing diversity of sound and culture to a picturesque, inspiring outdoor setting. We set the stage, together we bring the vibes! Don’t miss 2025 with an eco-friendly focus, a curated and eclectic line-up, Pure Imagination is Arizona’s most unique music festival marrying soundscape and landscape while leaving limited impact on the gorgeous topography of the region and Prescott’s remarkable Watson Lake.

2025 Artist LineUp

Cheap Trick

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Matisyahu

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Arrested Development

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The English Beat

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Gone Gone Beyond

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Kelsey Waldon

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ponderosa grove

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Bird and Byron

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Kids In America

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Pijama Piyama

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Dutch Holly

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Parking & Shuttles

Parking at the festival is limited and pay-to-park. Shuttles are free and we have arranged transportation to and from various parking locations in the area. Buses start running at 11:00 am and run approximately every 30 minutes.

C-A-L Ranch Stores

Parking and pick up in the C-A-L Ranch lot – 1048 Willow Creek Rd

Espire Sports
(Prescott Gateway Mall)

Parking and pick up in the Espire Sports (formerly Sears) parking lot – 3400 Gateway Blvd

Yavapai College

Parking and pick up in lots A & B – 1100 E Sheldon St.

Festival Overview

Located in the Granite Dells

Unparalleled Beauty - Located in Prescott, AZ. Watson Lake Park is in the breathtaking high desert of Northern Arizona with moderate and inviting seasons, clean air, stunning lakes, the Granite Dells and out-of-this-world natural landscapes.