Know Before You Go

Review and/or print this page to enjoy your festival experience!

Bag Policy

Only the following will be permitted:

  • Personal bags 6”x 6” or smaller
  • Clear plastic, vinyl or other carry items not exceeding
  • 12” x 6” x 12”
  • A one-gallon clear resealable plastic bag
  • Small emptied hydration packs

All bags are subject to bag check.

Shuttle Stops

Shuttle stops will be provided at the following locations:

  • To Be Announced
  • To Be Announced
  • To Be Announced

If you haven’t pre-purchased an on-site parking spot please head straight to our shuttles to get to the festival. There will be no on-site parking passes available day of.  

Kids 10 and Under Are Free

Pure Imagination is the perfect family-friendly event for a day full of music, fun, and pure imagination!

Upon entry all children 17 and under must be accompanied by a ticketed adult.

Our kids area is not a daycare and children may not be left unattended. Parents will be responsible for their own children.

Wristbands Will be mailed to You

This year entrance to Pure Imagination Festival will be restricted to RFID wristbands. RFID wristbands will be mailed to ticketholders prior to the festival to at the address you provide at checkout.

Questions about tickets? Please Call: 888-512-SHOW(7469)

Can someone else pick up my order at will call?

No alternate name changes or pick-ups allowed.

If tickets are purchased after May 8th, your RFID wristband will be at will call. ID Ready for pick-up!

Pet Policy

Dogs are allowed on leash in the camping areas only if you have pre-purchased a camping pass.

Otherwise only seeing eyes dogs and certified service dogs will be allowed in.

Refunds

As a reminder, all sales are final, absolutely no refunds.

This applies to parking passes, camping passes, GA tickets, and VIP tickets.

Bike Parking

Dedicated bike parking will be located near the festival’s main entrance. Remember to bring your own lock as they will not be provided!

Parking

Parking spaces at Watson Lake are pre-sold. Spots will not be sold day-of event. Reserve your spot online.

Please note, parking passes will be sent out the week of the festival. Please have your confirmation email prepared for parking check-in.

How to Pay

Pure Imagination is a cashless festival.

Please bring your bank or credit cards to enjoy our concessions, merch, food trucks, and vendors!

Doors

Doors open at 3 p.m. on Friday, May 17th and at 11 a.m. on Saturday, May 18th.

For the easiest and fastest arrival and departure, plan on using our shuttle system or pre-purchase an on site parking spot and carpool, carpool, CARPOOL!

WheelChair Accessibility

The venue is navigable for people with mobility disabilities. The event is held on short grass terrain with limited concrete paths around the park. There are handicapped parking spots in our on-site parking lot. Please pre-purchase your spot through our website. We also have free ADA Shuttles available at our shuttle stops with free parking.

We encourage all guests with mobility disabilities to utilize personal forms of transportation, including wheelchairs and scooters. We will not be providing wheelchair or scooter rentals.

Absolutely NO:
  • Professional Cameras – DSLR cameras or those with a removable lens are not allowed
  • Fireworks
  • Laptop Computers
  • Radios
  • Laser Pointer Devices
  • Noisemakers
  • Selfie sticks
  • Video Cameras
  • Monopods and Tripods
  • Sticks or poles
  • Guns
  • Weapons – Absolutely no knives, box-cutters, firearms, etc.
  • Glass Containers
  • Chairs with Canopies
  • Sun-cover structures or other tents on the field
  • Outside Food & Beverages
  • Full Water Bottles
  • Coolers
  • Drones
  • Unmanned Aircraft Devices & Remote Controlled Vehicles
  • Alcoholic Beverages & Illegal Substances
  • Animals on the field (leashed animals including service animals are permitted in camping areas and around designated areas)

Frequently Asked Questions

Are refunds available if Pure Imagination is postponed or canceled?

If the festival is postponed or cancelled your festival passes will automatically be honored at the rescheduled date. Should you be unable to attend the new date, refunds will be offered within 30 days of the announced rescheduled date. If the festival is canceled, your festival passes will be refunded directly through our ticket vendors. We cannot verify the policies of any third-party ticket resellers.

Can someone else pick up my order at will call?

Only the original purchaser can pick up the order. No alternate name changes or pick-ups allowed. A valid photo ID, order number and the credit card used to place your order are required at the time of pick up.

Can I get press/photo passes?

Photo Passes and Press Passes will be distributed at the discretion of the Pure Imagination Festival. We will provide syndicated photos from our on-site photographers for use.

Please contact:  For all requests email mackenzie@furtherwest.com, all passes will be distributed at the discretion of Pure Imagination Festival.

What's the best time to arrive?

You should definitely plan to arrive early to be on the safe side. Doors open at 11 a.m and the festival begins at noon. There is a single lane in and out of the festival so please plan accordingly.

If you have not pre-purchased parking, please use our shuttle system. You can find our shuttle map on the homepage of our website.

On-site parking must be purchased in advance.

How do I sign up for Pure Imagination Announcements and Updates?

Thank you for your support!  Sign-up to receive updates!

How do I become a food vendor ... or a non-food vendor?

Please complete our and we’ll be in touch!

I'm coming to the festival from out of town where can I stay?

We have limited on-site camping and you can reserve your space on our ticketing site. Additionally, the area has many hotels in Prescott and Prescott Valley as well as nearly limitless camping available in the surrounding areas!

Do Kids Get Free Admission?

Children 10 and under get in for free with a ticketed adult.

Can I give my tickets to a friend? How?

You can give a mailed RFID wristband to a friend prior to entry. RFID wristbands at will call will need to be picked up with a valid, matching photo ID.

What will the weather be like?

Prescott generally enjoys very comfortable weather in May. Check the forecast here!

Additional Services
  • ATMs & Concessions: we are a cashless festival, please bring a credit card or debit card for any on-site purchases.
  • First Aid: Professional medical staff will be available at the festival.
  • Water Refill Stations You can bring an empty water bottle with you to the festival. At Watson Lake Park there are four on-site potable water refill areas which will be marked with signage.
Are any safety measures in place for the festival?

Pure Imagination is following the safety measures outlined by the City of Prescott and is in contact with the Yavapai Department of Health.

Bag Policy /Clear Bag Policy

Only the following will be permitted:

  • Personal bags 6”x 6” or smaller
  • Clear plastic, vinyl or other carry items not exceeding
    12” x 6” x 12”
  • A one-gallon clear resealable plastic bag

All bags are subject to bag check. Clear bags will be available for purchase near the entry.

Water Bottle Policy

Reusable plastic or metal cups/bottles that are empty upon entry and exit, and cannot hold more than 32-ounces.

All water bottles must be empty prior to entry and will be checked at security.

What Items are not allowed at the festival?
  • Glass Containers
  • Chairs with Canopies
  • Sun-cover structures or other tents on the field
  • Outside Food & Beverages
  • Full Water Bottles
  • Coolers
  • Drones, Unmanned Aircraft Devices & Remote Controlled Vehicles
  • Alcoholic Beverages & Illegal Substances
  • Animals on the field (leashed animals including service animals are permitted in camping areas and around designated areas).
  • Professional Cameras – DSLR cameras or those with a removable lens are not allowed.
  • Fireworks
  • Laptop Computers
  • Radios
  • Laser Pointer Devices
  • Noisemakers
  • Only Clear Bags and Fanny Packs are permitted, but subject to search
  • Selfie sticks, sticks or poles
  • Cameras or Video Cameras (except for cell phone)
  • Monopods and Tripods
  • Guns
  • Weapons – Absolutely no knives, box-cutters, firearms, etc.
Will you be posting set times in advance?

Yes. Set times will be posted on the Pure Imagination website a couple of days before the festival.

Can I get a refund for my Pure Imagination ticket?

As a reminder, all sales are final, absolutely no refunds.

Are you hiring workers, volunteers, etc for the event?

Yes! Please complete our Volunteer Application found on our homepage and we’ll be in touch!

When Is Pure Imagination 2024?

Pure Imagination festival is on Friday, May 17th from 3 p.m. - 9:30 p.m. and Saturday, May 18th 2024 11 a.m. - 11 p.m.

Bike Parking

Yes, we will have limited ability to lock up your bike near the front entrance prior to the ticketing entrance. Bikes may not be ridden into the park and security will ask you to remove your bike and put it in the designated area.  Remember to bring your own lock as they will not be provided!

I bought my tickets from a friend/other - are they valid?

Only passes you originally purchased through Pure Imaginations official ticketing partners can be guaranteed as valid.

Do not buy passes from an unauthorized 3rd party or scalper. We will not offer customer service, authentication or support for any passes purchased through any unauthorized 3rd parties.

Scalped passes are subject to cancellation at any time without warning.

Is there an age limit/rule?

No. The festival is all ages.

(Must be 18 to rent a camp site – limited availability)

Wheelchair Accessibility

The venue is navigable for people with mobility disabilities. The event is held on grassy terrain with concrete paths around the show. The park has paid parking with some handicap parking throughout the park. We encourage all guests with mobility disabilities to utilize personal forms of transportation, including wheelchairs and scooters. We will not be providing wheelchair or scooter rentals.

Are payment plans available? Can I divide my order into multiple payments?

Yes, payment plans are available at time of purchase through our ticketing platform.

Can I use a debit card for purchase?

We are a cashless festival. For onsite purchases, bring a credit card, or a debit card. If you are using a debit card, make sure you know your daily spending limit.

Is my only option to have tickets emailed? Can I pick them up somewhere?

Emailed ticketing is the only option available.

Can I bring a blanket?

Yes. Any belongings will be checked at security. Which may involve ensuring no other non-permissible items are rolled/stuffed inside.