Know Before You Go
Bag Policy
Only the following will be permitted:
- Personal bags 6”x 6” or smaller
- Clear plastic, vinyl or other carry items not exceeding
- 12” x 6” x 12”
- A one-gallon clear resealable plastic bag
- Small emptied hydration packs
All bags are subject to bag check.
Shuttle Stops
Shuttle stops will be provided at the following locations:
- UPDATE - 5/18: New Stop is at
Yavapai College LOTS A & B
1100 E Sheldon St.
Prescott, Arizona 86301 - Cal-Ranch 1048 Willow Creek Rd, Prescott, AZ 86301
- Embry Riddle Parking Lots
If you haven’t pre-purchased an on-site parking spot please head straight to our shuttles to get to the festival. There will be no on-site parking passes available day of.
Kids 10 and Under Are Free
Pure Imagination is the perfect family-friendly event for a day full of music, fun, and pure imagination!
Upon entry all children 17 and under must be accompanied by a ticketed adult.
Our kids area is not a daycare and children may not be left unattended. Parents will be responsible for their own children.
Wristbands Will be mailed to You
This year entrance to Pure Imagination Festival will be restricted to RFID wristbands. RFID wristbands will be mailed to ticketholders prior to the festival to at the address you provide at checkout.
Questions about tickets? Please Call: 888-512-SHOW(7469)
Can someone else pick up my order at will call?
No alternate name changes or pick-ups allowed.
If tickets are purchased after May 8th, your RFID wristband will be at will call. ID Ready for pick-up!
Pet Policy
Dogs are allowed on leash in the camping areas only if you have pre-purchased a camping pass.
Otherwise only seeing eyes dogs and certified service dogs will be allowed in.
Refunds
As a reminder, all sales are final, absolutely no refunds.
This applies to parking passes, camping passes, GA tickets, and VIP tickets.
Bike Parking
Dedicated bike parking will be located near the festival’s main entrance. Remember to bring your own lock as they will not be provided!
Parking
Parking spaces at Watson Lake are pre-sold. Spots will not be sold day-of event. Reserve your spot online.
Please note, parking passes will be sent out the week of the festival. Please have your confirmation email prepared for parking check-in.
Parking at Embry Riddle will have routine shuttles in place to take you directly to the entrance of the festival during all festival hours.
How to Pay
Pure Imagination is a cashless festival.
Please bring your bank or credit cards to enjoy our concessions, merch, food trucks, and vendors!
Doors
11am - 11pm Sat May 17, 2025
For the easiest and fastest arrival and departure, plan on using our shuttle system or pre-purchase an on site parking spot and carpool, carpool, CARPOOL!
WheelChair Accessibility
The venue is navigable for people with mobility disabilities. The event is held on short grass terrain with limited concrete paths around the park. There are handicapped parking spots in our on-site parking lot. Please pre-purchase your spot through our website. We also have free ADA Shuttles available at our shuttle stops with free parking.
We encourage all guests with mobility disabilities to utilize personal forms of transportation, including wheelchairs and scooters. We will not be providing wheelchair or scooter rentals.
Absolutely NO:
- Professional Cameras – DSLR cameras or those with a removable lens are not allowed
- Fireworks
- Laptop Computers
- Radios
- Laser Pointer Devices
- Noisemakers
- Selfie sticks
- Video Cameras
- Monopods and Tripods
- Sticks or poles
- Guns
- Weapons – Absolutely no knives, box-cutters, firearms, etc.
- Glass Containers
- Chairs with Canopies
- Sun-cover structures or other tents on the field
- Outside Food & Beverages
- Full Water Bottles
- Coolers
- Drones
- Unmanned Aircraft Devices & Remote Controlled Vehicles
- Alcoholic Beverages & Illegal Substances
- Animals on the field (leashed animals including service animals are permitted in camping areas and around designated areas)
Frequently Asked Questions
Tickets are non-refundable. If the festival is canceled, every effort will be made to reschedule the event with similar performances and passes will be honored for the make-up date.
Only the original purchaser can pick up the order. No alternate name changes or pick-ups allowed. A valid photo ID, order number and the credit card used to place your order are required at the time of pick up.
Photo Passes and Press Passes will be distributed at the discretion of the Pure Imagination Festival. We will provide syndicated photos from our on-site photographers for use.
Please contact: For all requests email Info@pureimaginationfestival.com, all passes will be distributed at the discretion of Pure Imagination Festival.
You should definitely plan to arrive early to be on the safe side. Doors open at 11 a.m and the festival begins at noon. There is a single lane in and out of the festival so please plan accordingly.
On-site parking must be purchased in advance.
Please make yourself familiar with our designated parking lots under our info section.
Thank you for your support! Sign-up to receive updates!
Please complete our online application and we’ll be in touch!n
We have limited on-site camping and you can reserve your space on our ticketing site. Additionally, the area has many hotels in Prescott and Prescott Valley as well as nearly limitless camping available in the surrounding areas!
Children 10 and under get in for free with a ticketed adult.
Your digital pass will be emailed to you.
You may give your pass to a friend if you like.
Prescott generally enjoys very comfortable weather in May. Check the forecast here!
- ATMs & Concessions: we are a cashless festival, please bring a credit card or debit card for any on-site purchases.
- First Aid: Professional medical staff will be available at the festival.
- Water Refill Stations You can bring an empty reusable water bottle with you to the festival to utilize our water refill stations.
Pure Imagination is following the safety measures outlined by the City of Prescott and is in contact with the Yavapai Department of Health.
Only the following will be permitted:
- Personal bags 6”x 6” or smaller
- Clear plastic, vinyl or other carry items not exceeding
12” x 6” x 12” - A one-gallon clear resealable plastic bag
All bags are subject to bag check. Clear bags will be available for purchase near the entry.
Reusable plastic or metal cups/bottles that are empty upon entry and exit, and cannot hold more than 32-ounces.
All water bottles must be empty prior to entry and will be checked at security.
- Glass Containers
- Chairs with Canopies
- Sun-cover structures or other tents on the field
- Outside Food & Beverages
- Full Water Bottles
- Coolers
- Drones, Unmanned Aircraft Devices & Remote Controlled Vehicles
- Alcoholic Beverages & Illegal Substances
- Animals on the field (leashed animals including service animals are permitted in camping areas and around designated areas).
- Professional Cameras – DSLR cameras or those with a removable lens are not allowed.
- Fireworks
- Laptop Computers
- Radios
- Laser Pointer Devices
- Noisemakers
- Only Clear Bags and Fanny Packs are permitted, but subject to search
- Selfie sticks, sticks or poles
- Cameras or Video Cameras (except for cell phone)
- Monopods and Tripods
- Guns
- Weapons – Absolutely no knives, box-cutters, firearms, etc.
Yes. Set times will be posted on the Pure Imagination website a couple of days before the festival.
As a reminder, all sales are final, absolutely no refunds.
Yes! Please complete our Volunteer Application found on our homepage and we’ll be in touch!
Pure Imagination festival is on Friday, May 17th from 3 p.m. - 9:30 p.m. and Saturday, May 18th 2024 11 a.m. - 11 p.m.
Yes, we will have limited ability to lock up your bike near the front entrance prior to the ticketing entrance. Bikes may not be ridden into the park and security will ask you to remove your bike and put it in the designated area. Remember to bring your own lock as they will not be provided!
Only passes you originally purchased through Pure Imaginations official ticketing partners can be guaranteed as valid.
Do not buy passes from an unauthorized 3rd party or scalper. We will not offer customer service, authentication or support for any passes purchased through any unauthorized 3rd parties.
Scalped passes are subject to cancellation at any time without warning.
No. The festival is all ages.
(Must be 18 to rent a camp site – limited availability)
The venue is navigable for people with mobility disabilities. The event is held on grassy terrain with concrete paths around the show. The park has paid parking with some handicap parking throughout the park. We encourage all guests with mobility disabilities to utilize personal forms of transportation, including wheelchairs and scooters. We will not be providing wheelchair or scooter rentals.
Yes, payment plans are available at time of purchase through our ticketing platform.
We are a cashless festival. For onsite purchases, bring a credit card, or a debit card. If you are using a debit card, make sure you know your daily spending limit.
Emailed ticketing is the only option available.
Yes. Any belongings will be checked at security. Which may involve ensuring no other non-permissible items are rolled/stuffed inside.