Know Before You Go
Review and/or print this page to enjoy your festival experience!
Bag Policy
Only the following will be permitted:
- Personal bags 6”x 6” or smaller
- Clear plastic, vinyl or other carry items not exceeding
- 12” x 6” x 12”
- A one-gallon clear resealable plastic bag
- Small emptied hydration packs
All bags are subject to bag check.
Shuttle Stops
Shuttle stops will be provided at the following locations:
- Prescott Gate Way Mall (Espire Sports lot)
- Lots A and B at Yavapai Community College
- C-A-L Ranch on Willow Creek Rd
If you haven’t pre-purchased an on-site parking spot please head straight to our shuttles to get to the festival.
Kids 7 and Under Are Free
Let your littles enjoy a designated kid’s area and a special performance by the Living Folklore group. It’s the perfect family-friendly event for a day full of music, fun, and pure imagination!
Thanks to our Tiny Tunes area sponsor, Quality Maytag!!
Must be accompanied by a ticketed adult.
Tiny Tunes area is not a daycare. Parents will be responsible for their own children.
Tickets Will be Emailed to You
The week of the festival. To ensure they don’t get lost in your inbox!
Questions about tickets? Please Call: 888-512-SHOW(7469)
Can someone else pick up my order at will call?
No alternate name changes or pick-ups allowed.
Please have a valid photo ID Ready for pick-up!
Pet Policy
Dogs are allowed on leash in the camping areas. If you have pre-purchased a camping pass.
Otherwise only seeing eyes dogs and certified service dogs will be allowed in.
Refunds
As a reminder, all sales are final, absolutely no refunds.
This applies to parking passes, camping passes, GA tickets, and VIP tickets.
Bike Parking
Dedicated bike parking will be located near the festival’s main entrance. Remember to bring your own lock as they will not be provided!
Parking
Parking spaces at Watson Lake are pre-sold. Spots will not be sold day-of event. Reserve your spot online.
Please note, parking passes will be sent out the week of the festival. Please have your confirmation email prepared for parking check-in.
How to Pay
Pure Imagination is a cashless festival.
Please bring your bank or credit cards to enjoy our concessions, merch, food trucks, and vendors!
Doors
Doors open at 11 am
For the easiest and fastest arrival and departure, plan on using our shuttle system or pre-purchase an on site parking spot and carpool, carpool, CARPOOL!
Wheel Chair Accessibility
The venue is navigable for people with mobility disabilities. The event is held on short grass terrain with limited concrete paths around the park. There are handicapped parking spots in our on-site parking lot. Please pre-purchase your spot through our website. We also have free ADA Shuttles available at our shuttle stops with free parking.
We encourage all guests with mobility disabilities to utilize personal forms of transportation, including wheelchairs and scooters. We will not be providing wheelchair or scooter rentals.
Absolutely NO:
- Professional Cameras – DSLR cameras or those with a removable lens are not allowed
- Fireworks
- Laptop Computers
- Radios
- Laser Pointer Devices
- Noisemakers
- Selfie sticks
- Video Cameras
- Monopods and Tripods
- Sticks or poles
- Guns
- Weapons – Absolutely no knives, box-cutters, firearms, etc.
- Glass Containers
- Chairs with Canopies
- Sun-cover structures or other tents on the field
- Outside Food & Beverages
- Full Water Bottles
- Coolers
- Drones
- Unmanned Aircraft Devices & Remote Controlled Vehicles
- Alcoholic Beverages & Illegal Substances
- Animals on the field (leashed animals including service animals are permitted in camping areas and around designated areas)
Frequently Asked Questions
FAQ Items
Are refunds available if Pure Imagination is postponed or canceled?
If the festival is postponed or cancelled your festival passes will automatically be
honored at the rescheduled date. Should you be unable to attend the new date, refunds
will be offered within 30 days of the announced rescheduled date. If the festival is
canceled, your festival passes will be refunded directly through our ticket vendors. We
cannot verify the policies of any third-party ticket resellers.
Will you be posting set times in advance?
Yes. Set times will be posted on the Pure Imagination website a couple of days before the festival.
What's the best time to arrive?
You should definitely plan to arrive early to be on the safe side. Doors open at 11 a.m and the festival begins at noon. There is a single lane in and out of the festival so please plan accordingly.
If you have not pre-purchased parking, please use our shuttle system. You can find our shuttle map on the homepage of our website.
On-site parking must be purchased in advance.
When Is Pure Imagination 2023?
Pure Imagination festival is on May 20, 2023 ends on at 11 p.m.
I'm coming to the festival from out of town where can I stay?
We have limited on-site camping reserve your space here. Additionally, the area has many hotels in Prescott and Prescott Valley as well as nearly limitless camping available in the surrounding areas!
Is there an age limit/rule?
No. The festival is all ages.
(Must be 18 to rent a camp site – limited availability)
What will the weather be like?
Prescott generally enjoys very comfortable weather in May. Check the forecast here!
Are any safety measures in place for the festival?
Pure Imagination is following the safety measures outlined by the City of Prescott and is in contact with the Yavappai Department of Health.
FAQ Items
What Items are not allowed at the festival?
-
Glass Containers
-
Chairs with Canopies
- Sun-cover structures or other tents on the field
-
Outside Food & Beverages
- Full Water Bottles
- Coolers
-
Drones, Unmanned Aircraft Devices & Remote Controlled Vehicles
-
Alcoholic Beverages & Illegal Substances
-
Animals on the field (leashed animals including service animals are permitted in camping areas and around designated areas).
- Professional Cameras – DSLR cameras or those with a removable lens are not allowed.
-
Fireworks
-
Laptop Computers
-
Radios
-
Laser Pointer Devices
-
Noisemakers
- Only Clear Bags and Fanny Packs are permitted, but subject to search
-
Selfie sticks, sticks or poles
-
Cameras or Video Cameras (except for cell phone)
-
Monopods and Tripods
- Guns
-
Weapons – Absolutely no knives, box-cutters, firearms, etc.
Can I get press/photo passes?
Photo Passes and Press Passes will be distributed at the discretion of the Pure Imagination Festival. We will provide syndicated photos from our on-site photographers for use.
Please contact: For all requests email mackenzie@furtherwest.com, all passes will be distributed at the discretion of Pure Imagination Festival.
Are you hiring workers, volunteers, etc for the event?
Yes! Please complete our Volunteer Application found on our homepage and we’ll be in touch!
How do I become a food vendor ... or a non-food vendor?
Please complete our Vendor Application and we’ll be in touch!
I bought my tickets from a friend/other - are they valid?
Only passes you originally purchased through Pure Imaginations official ticketing partners can be guaranteed as valid.
Do not buy passes from an unauthorized 3rd party or scalper. We will not offer customer service, authentication or support for any passes purchased through any unauthorized 3rd parties.
Scalped passes are subject to cancellation at any time without warning.
Can I give my tickets to a friend? How?
Sure! Send your confirmation email/tickets to your friend when it arrives.
(You will still show up in our records as the original purchaser. That can’t be changed.)
Are payment plans available? Can I divide my order into multiple payments?
Yes, payment plans are available at time of purchase through our ticketing platform.
Can I use a debit card for purchase?
We are a cashless festival. For onsite purchases, bring a credit card, or a debit card. If you are using a debit card, make sure you know your daily spening limit.
Is my only option to have tickets emailed? Can I pick them up somewhere?
Emailed ticketing is the only option available.
FAQ Items
Can someone else pick up my order at will call?
Only the original purchaser can pick up the order. No alternate name changes or pick-ups allowed. A valid photo ID, order number and the credit card used to place your order are required at the time of pick up.
Can I get a refund for my Pure Imagination ticket?
As a reminder, all sales are final, absolutely no refunds .
How do I sign up for Pure Imagination Announcements and Updates?
Thank you for your support! Sign-up to receive updates!
Bike Parking
Yes, we will have limited ability to lock up your bike near the front entrance. Remember to bring your own lock as they will not be provided!
Do Kids Get Free Admission?
7 and under get in for free with a ticketed adult.
Wheelchair Accessibility
The venue is navigable for people with mobility disabilities. The event is held on grassy terrain with concrete paths around the show. The park has paid parking with some handicap parking throughout the park. We encourage all guests with mobility disabilities to utilize personal forms of transportation, including wheelchairs and scooters. We will not be providing wheelchair or scooter rentals.
Additional Services
- ATMs & Concessions:we are a cashless festival, please bring a credit card or debit card for any on-site purchases.
- First Aid: Professional medical staff will be available at the festival.
- Water Refill Stations You can bring an empty water bottle with you to the festival. At Watson Lake Park there are four on-site potable water refill areas which will be marked with signage.
Bag Policy /Clear Bag Policy
Only the following will be permitted:
- Personal bags 6”x 6” or smaller
- Clear plastic, vinyl or other carry items not exceeding
12” x 6” x 12” - A one-gallon clear resealable plastic bag
All bags are subject to bag check.
Water Bottle Policy
Reusable plastic or metal cups/bottles that are empty upon entry and exit, and cannot hold more than 32-ounces.
All water bottles are must be empty prior to entry and will be checked at security.
Can I bring a blanket?
Yes. Any belongings will be checked at security. Which may involve ensuring no other non-permissable items are rolled/stuffed inside.
Connect
Attention Vendors
Our Vendor Village, hosted by Prescott Night Market, is now closed. for the 2023 festival!