Pure Imagination is an inaugural music event with a mission to bring diversity of sound and culture to a picturesque, inspiring outdoor setting. With an eco-friendly focus, a curated and diverse line-up, Pure Imagination will create a unique musical experience marrying soundscape and landscape while leaving limited impact on the environment and the gorgeous topography of Prescott, Arizona.
See our awesome line-up below.
Unparalleled BEAUTY OF THE GRANITE DELLS
Located in Prescott. Watson Lake is in the breathtaking high desert of Northern Arizona with moderate and inviting seasons, clean air, stunning lakes, the Granite Dells and out of this world natural landscapes.
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Proceeds from Pure Imagination Festival proudly support the following 501(c)(3) non-profit organizations.
Sweet Relief Musicians Fund
Provides financial assistance to all types of career musicians and music industry workers who are struggling to make ends meet while facing physical or mental health issues, disability, or age-related problems.
A program of Prescott College. Arizona Serve connects passionate people with transformative community projects to fight poverty.
Center for Biological Diversity
Because Life is Good. The Center for Biological Diversity works to secure a future for all species, great and small, hovering on the brink of extinction.
Prescott Chamber of Commerce
The Mission of the Prescott Chamber of Commerce is to provide leadership and resources to create a vibrant business environment for Prescott.